Our people

Alex Ririe Alex Ririe Managing Partner
Alex Ririe

Alex Ririe

Managing Partner

Alex brings a wealth of above and below-the-line brand experience to Coley Porter Bell, having worked both agency and client-side with a range of clients since 1997. Her successes span global design, brand naming, brand planning and innovation projects for clients including Nestlé Rowntrees, Nestlé Purina, Somerfield, Premier Foods, Unilever, General Mills, Mars Drinks and Heinz.

She joined Coley Porter Bell in 2008, to lead and deliver exceptional projects for our clients, heading up the Pernod Ricard account and jointly leading the Client Service team. In 2016, Alex took on a new role responsible for the strategic development of our business. Her remit is to deliver strategic, creative and tactical initiatives that grow our offer, our clients, our people and our business.

Alex is also our resident drinks expert and has a truly in-depth knowledge of this sector – including a WSET Level 4 Diploma in Wine & Spirits. What’s more, she won the IWSC/Waitrose Scholarship for best non-trade Diploma Graduate in 2013 and is the UK representative on the WSET Alumni Advisory Board.

What does that mean to you?
A brand consultant with specialisms in naming and innovation particularly in the drinks, luxury and FMCG sectors with an ability to join the dots to get to the heart of the matter. By developing our business, you benefit from new thinking, new services and the best chance of brand success.

“I’m always on the look out for ways to expand our knowledge and to improve our offer for our clients. Brands (and I include our brand in that) can’t afford to be complacent but we need to channel efforts in the right direction. Identifying that direction is half the fun!”

Andy Porteous Andy Porteous Non-Executive Director
Andy Porteous

Andy Porteous

Non-Executive Director

Andy comes to Coley Porter Bell from an international career in brand marketing. His first experience of the agency was back in 1991 when, as a client, he worked with the team to launch the iconic Olivio brand. Since then, he led several of Unilever’s global brands including Hellmann’s and Becel before more recently extending into the digital and adtech space.

He has a particular passion for food and drink and has worked on businesses across the world from stock cubes in Indonesia to margarine in Canada, from tea in Poland to mayonnaise in Brazil.

Creating propositions that resonate and stand-out has never been more important than it is today, as people try to navigate the ever-growing clutter of multi-channel retail environments. This makes it critical that we build distinctive brands which are rooted in consumer insight and offer real value to consumers.

What does this mean to you?

Andy brings a senior client’s view to the work, providing a sounding board and level of challenge that raises the quality of outputs inside Coley Porter Bell.

“Having spent my career writing briefs and receiving agencies’ outputs, I see the work from the planning and design teams with a client’s eyes. I see it as my role to challenge thinking and assumptions against my experience of how clients think and react. That means our clients should simply get better work.”

Cathy Madoc Jones Cathy Madoc Jones Group Account Director
Cathy Madoc Jones

Cathy Madoc Jones

Group Account Director

Cathy joined Coley Porter Bell in 2006, bringing diverse experience and a passion for delivering success for clients in everything from home care, food and cosmetics to spirits, vitamins and banking. She’s here to help bring to life a compelling brand identity that resonates with the consumer. Beyond expectations, on time, and within budget.

Her crowning achievement – so far! – has to be helping Müller back into the top spot in the chilled yogurts category. In partnership with the client team, creatives and strategy team, she was instrumental in delivering a deliciously effective and enticing new brand identity and architecture – and winning the 2015 Gold DBA Design Effectiveness Award.

Results are vital – but to Cathy, the journey matters too. She’s committed to wowing clients with extraordinary client service, and ensuring that we deliver design work that keeps brands coming back for more. It must be working, as her long-time clients include Comfort and Müller Dairy.

Oh, and with two teenage daughters, she’s our resident expert at deciphering the TTYL and xoxos… and just what the world sees in Justin Beiber.

What will she be doing for you?
Cathy brings enthusiasm and a can-do attitude to delivery that results in great work that sells. She really cares about her brands, and always goes two steps further to make sure we over-deliver.

“I love seeing our finished designs on shelf. It’s like seeing old friends. Is that weird?”

James Ramsden James Ramsden Executive Creative Director
James Ramsden

James Ramsden

Executive Creative Director

James is our man with a plan, creatively speaking. He defines and communicates the creative culture of our agency, inspiring our creative studio and wider team to use design and creativity to help our clients shine.
Day-to-day, you’ll find him motivating and inspiring the design team and clients alike, sparking ideas to seduce the subconscious and convince the conscious. Whether he’s sharing new creative methods and ways of working, shaping our design philosophy, or championing our agency to the wider community, James’ collaborative, supportive approach really brings brands to life.

An innate storyteller, James loves everything about the movies, so defining and sharing brand stories comes naturally. He’s also a bit of a fan of technology… the latest gadgets, tools, apps, digital platforms and kits all fascinate him.

Before joining our team, James inspired creatives at Rufus Leonard working with clients including Lloyds Bank, Scottish Widows, Premier Inn and Odeon. Past successes include a shelf full of gold and silver Transform award wins from 2012 to 2015.


Having experienced a huge span of challenges during a career across a variety of sectors, James fuses a brand focus with digital expertise. He brings a real talent for looking sideways at challenges and briefs, developing new techniques and ideas to turn problems on their head and unlock opportunities for clients and their brands.

“I have a real energy for continuously and positively evolving brands, to be always thinking about how to improve design and brand performance. I enjoy embracing new ideas and working alongside other agency teams to build a positive culture and creative community that works together.”

Jen Ives Jen Ives Managing Partner
Jen Ives

Jen Ives

Managing Partner

In addition to looking after our Client Services team, Jen leads our global client partnerships, managing projects, people and budgets across continents… with effortless-artistry.

She has strong expertise in corporate and consumer experiential branding and marketing across online and offline and currently leads our business with Tesco and Premier Foods.

Her knowledge of the design and branding process is end-to-end. Naming, brand architecture, positioning, brand engagement, environments, visual identity, and production. You name it and she’s delivered it, for clients including Galderma, Nestle, Procter & Gamble, IHG, Old Spice, KFC International, Argos, Sears and easyJet.

Having built her skills both client and agency-side, she’ll take the time to really get to know you, your business and the challenges you face. That way, she can make even the most challenging global project a measurable success.

What does that mean to you?

Jen drives excellence, creates value and makes sure we deliver across service, strategy and design. For her, it’s all about partnering with strategy and creative to deliver meaningful, beautiful results against your budget.

“I’m the one with the eye on your bottom line. Whether we’re developing a start-up brand or rolling out a global product launch, it will be relevant, seductive and profitable.”

John Clark John Clark Planning Director
John Clark

John Clark

Planning Director

Having cut his teeth in advertising at Ogilvy and refined his skills at Publicis and M&C Saatchi, John joined Coley Porter Bell in 2011. It has brought him full circle – back to both the Ogilvy & Mather Group and to design, which he studied at college.

John’s passionate about the agency’s Visual Planning approach – the potential this new way of working offers brands, and the results it delivers for clients. Day to day, he heads up the team responsible for the overall quality of the agencies strategic output, and provides strategic direction for his own clients’ projects.

Over the years, John’s had a hand in the success of brands including Dove, Ladbrokes, Famous Grouse, and American Express. Outside of work, he sits on the APG Committee, and, as a keen traveler, is slowly colouring in all the countries on his world map.

What does that mean to you?

John will identify and magnify the value in your brand, simplifying what’s complex and providing clear strategic direction towards your goals.

“If you’re interested in brands, a design agency is a great place to be, as you become responsible for a brand’s primary physical manifestation, whether via packaging, naming, visual identity or other brand world elements.”

Maree McNicol Maree McNicol Business Director
Maree McNicol

Maree McNicol

Business Director

Creative yet strategic, focused but full of big ideas, Maree connects clients and creatives, inspiring both along the way.

She provides leadership, inspiration and a steady hand when it comes to partnerships. Day-to-day, this could see her enabling bright new start-ups with new identities, or working with the UK’s biggest brands to clarify and enrich their brand architecture.

Maree is at her happiest working on a diverse range of projects inspiring other members of the team to stretch to their full potential. Given that she’s a fully qualified yoga teacher and yoga therapist, this should come as no surprise.

She’s worked with a huge range of organisations, including Vodafone, Reebok, Bank of Ireland, Credit Suisse, Nestlé, Pernod Ricard, KP Snacks, John West, Edrington Group, delivering success in projects spanning fish to finance!

What does that mean for you?

You get a calm, experienced and friendly strategic and creative partner, who’ll support your business and make even the most challenging project (more of) a pleasure. Flexible, and committed, she’s all about understanding and helping businesses discover what works best for them – and avoid what doesn’t!

 “I love working with creative people, creative marketeers and great business minds; as well as nurturing fledgling designers and client service folk.”

Please note that Maree is currently on maternity leave.

Peter Cottington Peter Cottington Production Director
Peter Cottington

Peter Cottington

Production Director

Peter’s the man who makes sure our design work is achievable as presented and delivered, and that artwork is supplied to the highest possible standards. But more than that, he’s always looking to the future, educating the team on the latest technicalities, and making sure our systems and processes are as efficient and quality-focused as possible.

Since joining the team back in 1992, Peter has pushed Coley Porter Bell to achieve ever-higher standards, restructuring, refining and improving processes to see us achieve the international quality benchmark ISO 90001. And all the while, he’s been busy delivering projects for happy clients including Comfort, Royal Salute, Ricard, Beefeater, Morrisons and Tetra Pak.

Seems all a bit much for one person? Not if you’re talking about a triathlete who’s represented GB back in 2013, which shows in his diligent planning, complete focus, and consistent execution.

What does that mean to you?

When you know artwork must be on time and on budget, you need Peter. Calm, organised and fastidious about the finest detail, our production genius has deep knowledge of print and packaging, and the determination and passion to deliver your project without a hitch.

“I’ve been participating in triathlons for years, and, to be honest, it definitely crosses over with production. Both are all about careful planning, focus, attention to detail and consistent execution for minute gains – and aiming to deliver the very best!”

Rachel Fullerton Rachel Fullerton Finance Director
Rachel Fullerton

Rachel Fullerton

Finance Director

Design, strategy and relationship management talents are all vital here at Coley Porter Bell. But so is a head for figures and an eye for commercial strategy. And that’s when we look to Rachel.

A graduate of the London School of Economics, Rachel completed her professional accountancy training and qualified as a Chartered Accountant with KPMG before coming to the creative side in 2006. She spent six years at Ogilvy and Mather as Financial Controller, managing the finance department and refining and improving processes before joining us.

Now she spends her days managing our clients’ finances, leading on company financial and commercial strategy, overseeing all aspects of financial reporting, and developing and implementing internal controls. She also provides invaluable advice and support to our Client Services team.

What does that mean to you?

She’ll be your key point of contact for financial and legal discussions, ensuring that the commercial side of your relationship with CPB runs seamlessly.

“Everyone plays their role in making sure our clients receive the best possible service. I’m here to ensure that everything is as it should be when it comes to commercial and financial relationships with our clients.”

Sarah Cameron Sarah Cameron Business Director
Sarah Cameron

Sarah Cameron

Business Director

Sarah has a combined strategic and creative background, loving nothing more than using both sides of her brain to get to Big Ideas for clients. Having been in agency life for over 16 years, Sarah is a true team player. Connecting clients and creatives, hoping to inspire both along the way. She believes in creating long-lasting relationships, and being a partner and advisor to her clients.​

​Sarah studied Fine Art at Chelsea College of Art, and then later Design at University of the Arts. After discovering an interest in branding & marketing she went onto achieve a post-grad CIM Marketing Diploma. ​

Sarah holds a CIM diploma, awarded in 2000.

What does that mean to you?

Sarah brings her energy and straight forward approach to leadership, seeking to inspire and energise the client and agency teams she works with. ​

She has worked with a range of clients, from digital and social start-ups to established global consumer brands, enriching their brand strategies and subsequent identities. ​

“I really enjoy meeting prospect clients at the beginning of their branding journey. It’s exciting to see a client’s passion and vision first hand when it’s so fresh in their mind. I feel incredibly lucky to be amongst the first to hear about a new business venture or brand innovation.”

Vicky Bullen Vicky Bullen CEO
Vicky Bullen

Vicky Bullen


Our hands-on CEO Vicky drives the vision and direction of Coley Porter Bell. Her aim? Building strong and successful partnerships that make a measurable difference to every client.

Fiercely curious about brands and their businesses, she leads by example, working with The Co-operative’s own brand range and new retail identity for their convenience offerings, to deliver double-digit growth on all ranges relaunched. She’s particularly interested in how we can leverage the learnings of neuroscience to create solutions that really work.

Ultimately, Vicky wants to make Coley Porter Bell and our clients famous for creating beautifully persuasive brands that grow.

What does that mean to you?

Vicky ensures that our work and our services are the best they can be, and that our team is talented, balanced, and loving what they do.

“The heart of my role is building relationships. From pitching and winning new clients to better understanding businesses and brands, then working together to create design solutions that deliver results. That counts internally too… I love working with some amazingly talented people and seeing that talent grow.”