Archive for August, 2017

How colour impacts subconscious decision-making

Colour has an impact on our subconscious brains in crucial ways that we are now beginning to understand. The challenge for brands is to use colour to communicate the right information to consumers across categories, cultural context and brand meaning. Our CEO, Vicky Bullen, and Planning Partner, Natalie Candy, discuss four learnings for employing colour to the best effect for brand design.

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