Tesco Organic

Logo Packaging range 3D box

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Once seen as the ‘alternative choice’, organic products have now become the ‘quality choice’ for mainstream consumers everywhere. New branding and pack designs that create a premium organic world and communicate origin, quality and freshness address this shift in consumer attitudes. The luxury of dark backgrounds contrasting with natural green leaves and an understated simplicity makes this range of over 500 products distinctive, relevant and proud to be organic.

A year after launch, Tesco Organics became the 1st own label organic brand to enter Marketing magazine’s Own-Label Top 20 poll.