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Alex Ririe: Business Director

Alex Ririe: Business Director

Alex Ririe: Business Director

Alex has been working since 1997 gaining above and below-the-line brand experience with both agency and client-side. She joined Coley Porter Bell in 2008, after three years at Vibrandt, now IHQ. At Coley Porter Bell she heads up the Pernod Ricard account and specializes in the premium drinks sector, working on brands such as Chivas Regal, Perrier-Jouet, Beefeater and Royal Salute. Supplementing her career experience, Alex also holds a WSET Diploma in Wine and Spirits.

Other experience includes managing global design, brand naming, brand planning and innovation projects for clients such as Nestlé Rowntrees, Nestlé Purina, Premier Foods, Unilever, General Mills, Mars Drinks and Heinz.