CPB business director is most promising wine expert.

by Alex Benady

Coley Porter Bell business director Alex Ririe has been recognised as one of the most promising new wine experts in the country by the Wine and Spirits Education Trust.

Last week at a reception held at London’s Guildhall she was named winner of the  prestigious IWSC Waitrose Scholarship.

In June Alex completed her Level 4 Diploma in Wine & Spirits, gaining one of the top marks in her cohort of 350 oenophiles. As a result her name was one of four put forward for the Waitrose Scholarship.

Following an in-depth interview and an assignment auditing fine wines, she was announced as the winner of the award.

The scholarship is given annually to a high achieving graduate from the UK not currently in the wine trade.

Alex wins a placement with Waitrose and a study trip to one of its suppliers, she is inducted into the judging panel at IWSC competitions with possible promotion to member judge. She also wins a visit to environmental charity Corkwise and an engraved magnum decanter.

“I’m thrilled to have won the Waitrose & IWSC Scholarship – It’s the culmination of two years hard work. Whilst the scholarship is great for me personally to be able to expand my wine knowledge, it is also a positive for my drinks clients at Coley Porter Bell. Not only do they benefit from my branding knowledge, but this extra accolade demonstrates my understanding and passion for their business.”



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